In celebration of their 10-year anniversary, Jiyo, a brand that caters to the high-end market while supporting rural artisans, is organising a marketplace called ‘Junoon’ from March 31 to April 4 at Grand Hyatt, Mumbai.
Open for all, Jiyo Junoon has an assortment of unique products such as earth totems, incense burners, silk ikats, nature-inspired accessories, design-oriented modular wall tiles, cotton brocades, grass furniture, tribal papier mâché, asymmetric needlework, leather lamps and forest food products available for purchase—all created by artisans self-empowered communities of six Red Corridor states, including Madhya Pradesh, Bihar, Jharkhand, Odisha, Telangana and Andhra Pradesh. These contemporary products are made by 70 craftsmen from across villages, who have worked alongside 20 designers from distinct fields like architecture, technology, fashion, cuisine, art and jewellery, to create 3,000 plus products.
“The market for India’s skill has still not evolved enough to sustain livelihoods for millions of our skilled poor,” says Rajiv Sethi, the name behind the Jaya He art program. “10 years ago, Jiyo was formed because we realised that for this sector to survive, it had to be reimagined for contemporary markets. We have launched a rural market for real consumers under the brand ‘Jiva’. Then there is ‘Jaani’, the more affordable range of products and services catering to the young, and finally ‘Jiyo’, for high-end export boutiques and urban retails,” he adds.
Jiyo Junoon is much more than a marketplace. Spread across 20,000sqft and spanning six days, the itinerary here consists of one-on-one conversations with celebrities such as Jaya Bachchan, Nandita Das, Anita Dongre, Shabana Azmi, Shobhaa De, Suki Dusanj, Konkona Sensharma, Aditi Rao Hydari, Tasneem Mehta and Pheroza Godrej, as well as workshops on weaving, bagh block printing, folk art and rope making. Multiple dance performances, yoga sessions and discussions on topics from various fields can also be enjoyed throughout the six days.
Address: Grand Hyatt Mumbai, Bandra Kurla Complex Vicinity, Off Western Express Highway, Kalina, Santacruz East, Mumbai
Also read:
The app helping grassroots level weavers in India cut out the middlemen
Meet the American designer whose pieces are handmade by Indian artisans
Why rural India never fails to inspire Rajesh Pratap Singh’s work
The post An immersive marketplace for slow fashion is coming to Mumbai appeared first on VOGUE India.
from Fashion – VOGUE India https://ift.tt/2HYvGU8
No comments:
Post a Comment