Chanel has named Virginie Viard and Eric Pfrunder as co-creative directors of the house, following Karl Lagerfeld’s death last week. Lagerfeld passed away aged 85 in Paris, with the news being announced on February 19, 2019, and then confirmed by Chanel. At the time, the historic French house stated that Virginie Viard, the director of Chanel’s fashion creation studios and a close collaborator of Lagerfeld, had been “entrusted” with the “creative work for the collections” but did not confirm her role.
According to Business of Fashion, Chanel has now clarified studio chief Virginie Viard will indeed be stepping into a creative director role, alongside image director Eric Pfrunder, who is also a longtime associate of Lagerfeld. As per Business of Fashion, Viard’s title is artistic director of fashion collection, while Pfrunder has been appointed artistic director of fashion image, making them co-creative directors of the house.
Lagerfeld had a lifetime contract with Chanel and held a 36-year tenure there before passing away last week. Viard joined Lagerfeld at the label in 1987, only four years after the iconic creative director and although she went to Chloé for a short time, it was also under Lagerfeld’s lead. Meanwhile, Pfrunder has also been at the house for three decades.
Alain Wertheimer, co-owner of Chanel, “confirms his confidence in the team that worked with Karl Lagerfeld for over 30 years,” a statement from the brand said, according to Business of Fashion.
This article originally appeared on Vogue.co.au
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