Spotify is finally in India, and it’s about to change your Instagram stories

There is a new entrant to the ever-growing digital streaming market in India— Spotify, the world’s largest music streaming service, has finally made it to the country. The music streaming app, available on Android, iOS, desktop and tablet, has been one of the most anticipated launches and is focusing on English and Hindi music, as well as Punjabi, Tamil and Telugu music in India.

Like in other nations, Spotify says it will offer personalised, local-flavoured playlists to Indian listeners. But avid Instagrammers have another reason to be happy: with the app finally in India, Spotify users will be able to share music on their stories (and listen to the music shared by Instagrammers across the globe—a facility that was so far not available in India. As it is globally, Spotify offers a free version supported by advertisements. With a premium version, the customers will get one-month free trial. The subscription starts at competitive price of Rs 119 per month (as opposed to $9.99 in the US); users can also choose from daily and weekly plans.

What gives Spotify an edge over current music streaming services in the Indian market? According to music aficionados, the recommendation and artist suggestions features are better than any other apps in the market, and so is the user experience, making it easier to discover new music of your taste. It offers a web player, which is not available on Apple Music. And the fact that it does offer a free version means that you can share a song with any of your friends who have that app, again, not available if you are an Apple Music user. And if you’re really into pop, Spotify has a featured series called Secret Genius, which has songwriters talk about their top hits.

The launch in India comes amid a continued battle with Warner Music over licensing fees. Spotify was able to secure direct licensing agreements with Sony Music and Universal for the Indian market, but couldn’t come to an agreement with Warner. Instead, the music service is relying on statutory licensing for the use of music from Warner’s catalogue.

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